Imagine getting a call, stating that you must rush to a particular venue - only to find out that there is something special that has been planned for you upon arriving at the destination.
It has always been the norm that brands seek to converge with well-known personalities, including soccer stars. These sorts of partnerships usually comprise of nuances of authenticity and relevance on both ends of the spectrum.
Well, South African top footballer, Reneilwe Letsholonyane could easily relate to the above scenario, as he was recently unveiled as Renault's latest car ambassador. This sizzling deal was made possible by his Brand architect, Lolo Morapeli of A.I Relations.
Many might wonder how an influential sports figure such as Yeye hasn't partnered with a car brand throughout his illustrious football career, which then proves just how special this one is for him.
Surprises are truly special, aren't they? Well, that's how Reneilwe got this sweet deal presented to him, after being coerced into coming to Auckland Park. But the suspense and fret proved to be worth it as nothing could have beaten being surprised with a sizzling Renault Clio.
According to the statement sent to us by Lolo, Reneilwe was quoted as saying:
"It’s a big thing, A surprise for me. I’m humbled and happy that I was surprised here today, I didn’t know what I was here for, after training, I got missed calls and then they told me I should urgently come to media24."
He continued to add: "I’m not one that likes surprises, so I kept asking what’s happening but they weren’t budging."
Masesi from Renault Centurion said the following: "Us as Renault Centurion identified with one of the top soccer players in our country. The reason why we chose you(Yeye) was that you're fast on the pitch and dribble very well. You're just an exceptional human being, off the field as well. "
Below are just some of the snaps from Yeye's surprise car endorsement held in Auckland Park.
Congratulations Yeye, you definitely deserve this.