Cassper Nyovest is all over media headlines following his newly found boxing career and highly anticipated fight against fellow musician and actor Naak Musiq tonight at Sun City. The award-winning rapper who’s recently expanded his repertoire from music into alcohol making with the release of his premium tequila beverage Balliato and shoemaking has now debuted his underwear line The Roof of Fame which is set to release as a full collection this coming June.
Later this evening, Cassper will face Naak Musiq head-to-head in a Celebrity Boxing Match to be broadcast live on DStv Supersport channel 209 at Sun City, and the rapper is flexing, yet again, his marketing muscles. At the weigh-in press conference for the upcoming fight, the father of one introduced his Root Of Fame underwear collection with a tweet.
Cassper confirmed that the new range of Root Of Fame underwear line will make its way to the shelves in June. “Made weight in my new underwear collection from @rootoffame dropping June 2022. Tomorrow we #NaakHimOut at #CelebCity,” wrote Cassper.
He’s been called everything but you cannot deny his marketing genius and ability to turn all his passions into a business.
It is Cassper Nyovest’s ambition to become the first South African rapper to become a billionaire that has prompted the Mama I Made It hitmaker to focus on building his businesses. Although the rapper has vowed to reach his goal one day, he acknowledged he is still far away.
In a recent tweet, Cassper wrote, “I’m far from a billionaire man but I will be a billionaire one day. It’s not even about the money. I am about proving to myself that I can start from 0 to a billion. I’m sure it’ll also inspire others, but if I could just see it sit in the account I will be mind-blown.”
As always, the Twitter streets had a lot to say about Cassper’s style of promotion and marketing. Many users mentioned that there was no need for the weighing as the duo is not fighting for any belt. Others went as far as claiming that Cassper Nyovest has already paid Naak Musiq to lose in order to promote his brand and businesses.
One tweet shared, “Maar why are the boxers in tomorrow’s fight at Sun City weighing themselves, it’s not like they’re in the same weight division and they’re fighting for a belt mos? Unless I’m wrong but the last I checked, they’re just settling some sort of score, the formalities aren’t necessary.”
Maar why are the boxers in tomorrow’s fight ko Sun City weighing themselves, it’s not like they’re in the same weight division and they’re fighting for a belt mos? Unless I’m wrong but the last I checked, they’re just settling some sort of score, the formalities aren’t necessary pic.twitter.com/0kraGk2gQL
Another, not so impressed Twitter user said that the designers of the Root Of Fame underwear line all need to be fired right away, while another one highlighted Cassper’s marketing skills calling him a marketing guru.
Many other fans and followers of the rapper started referencing one of Cassper's dreams of becoming the first South African billionaire rapper saying that such business decisions will continue to bring him closer to achieving that dream.
The person that designed that ROF underwear Cassper was wearing needs to be fired.
