Bonang Takes Jabs At CSA Over House Of BNG Win

The timeline became a mess when it was revealed that Bonang Matheba was allegedly kicked to the curb as House Of BNG owner. The Sunday Times reported that Bonang Matheba might no longer be a shareholder of the MCC, claiming that her former management company Celebrity Services Africa (CSA) Global, went behind her back to remove her as a shareholder.

…Now, hitting back at these claims, allegedly made by Bonang, CSA Global released a statement to Channel24 setting the record straight. Apparently, Bonang joined CSA in 2017 and House Of BNG was launched in 2019. 

The company claims to have played a significant role in the success of BNG. Their statement reads as follows: 

“It appears that this is yet another attempt by Ms. Matheba to distort and manipulate facts. To be clear, Ms. Matheba joined CSA in 2017, and the brand was launched in 2019. 

Not only has CSA invested in this venture but we have been significantly instrumental in developing and creating the brand, from the actual naming convention to the route to market, packaging, innovation (MCC, Prestige, and coming up with the concept of BNG Nectar – the sparkling wine in a can), the distribution strategy (in which we secured listings in key retailers), creation of the brand CI and the securing of all event partnerships.”