It is without a doubt that Tira has always been business orientated, and it's unbelievable to see that after 2 decades in the industry, he is still relevant and his boss moves are inspiring.
With several artists venturing into the wine industry, those who love cider are set to enjoy DJ Tira's new cider- Bearings Cyder this festive season.
He took to his social media on Monday 13 December 2022, to reveal the brand and his fans are in awe of it. He revealed that the cider is retailing at selected stores across the country.
But it seems that DJ Tira might not be able to handle the percentage of his own alcoholic beverage if the latest viral video of the producer-DJ is anything to go by.
In an effort to promote Bearings Cider, DJ Tira recently took to Twitter to label the cider as the best-selling cider in the country. However, this did not have the reaction that DJ Tira might have been expecting. This could be due to the outfit he was wearing.
This is as the outfit is also part of the viral video that has been circulated on DJ Tira recently. In the video in question, it seems that Tira cannot handle his own alcoholic beverage. This is as he can be seen walking unsteadily while the sunglasses he is wearing can only be assumed to be hiding his glassed eyes due to overconsumption of his own supply.
As a result, it was not a surprise when the comments were filled with comical reactions on the effects of drinking Bearings Cider. Therefore, it is unclear whether a presumably drunk DJ Tira is a good business move for his alcoholic beverage. Or an overall bad image for the personality.
