In the 2014 election year, only 33% of eligible youth voted and Levi’s believes this needs to change.
Levi’s has always embraced the opportunity to bring about positive change in the world, this was evident in their efforts in the lead up to the US 2018 mid-term elections. The company partnered with various organisations as well as big name celebrities to help spread the message of “It’s your Voice, It’s Your Vote”.
The brand is lending its voice in a drive with some of the most influential men and women from across the cultural sphere to increase voter awareness and turnout on Election Day.
Some of your favourites have joined in with the brand to spread awareness, such as DJ and producer Black Coffee, Actress Nomzamo Mbatha, rapper Rouge, TV presenters Maps Maponyane, Pabi Moloi and Katlego Maboe, Metro FM DJ Moflava, rocker Francois Van Coke and Instagram darling Qaanita Orrie.
Candace Gilowey, Head of Marketing Levi Strauss South Africa had this to say about Levi’s and the Vote Campaign in Mzansi:
Levi’s® is all about self-expression and at this time, your vote is the ultimate expression of your voice. We really wanted to get behind this and create a movement particularly amongst the youth. There is power in them hearing this message coming from their favourite actress, musician or sportsperson and we are proud to partner with them to deliver it.
Isibaya actress Nomzamo Mbatha said, “Your vote is your voice and power of choice of who gets to be accountable for systematic change. Put a X on it! Make your voice heard! Be a part of a generation that stands for something!”
So don’t only rock the T-shirt should you win, make sure you follow through with that logo and vote.
Here are a few pics from all the celebs who are definitely going out there to vote.
Maps Maponyane
Katlego Maboe
