Multi-award winning South African Afro-House trio Mi Casa, has bagged an exclusive global recording agreement with Afroforce1 Records, a division of Universal Music Group Africa.
The trio which consists of Joao Da Fonseca, a.k.a. J’Something who is the lead singer/songwriter, Sipho Mphahlaza a.k.a Dr Duda as DJ/producer, and Moshe Kgasoane, a.k.a Mo-T as trumpeter, is deeply rooted in making music that carries positive vibes and uplifting energy.
Afroforce1 has been established to develop and work with local talent with the view to break them into Central Europe and the rest of the World. Primarily based in Berlin, Germany, Afroforce1 will also now operate out of the Universal Music Group offices in Africa, unlocking huge potential for African and European artists alike.
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Joe Chialo, Managing Director of Afroforce1 Records, spoke of the merge positively. “Africa is a young and vibrant continent - a creative superpower. With our great team from Afroforce1 and UMG Africa we will find, develop and equally establish artists whom we can offer the possibility of entering a new market in Europe and the rest of the world.
This newly built bridge will also enable artists from Europe to dive deep into the unlimited font of creativity that Africa has to offer. The whole team is really excited to be a part of this adventure.” J’Something was very thrilled about this deal and said it will be a life-changing experience for them, “Finally the moment we been working so hard for.
To sign a global deal with the biggest label in the world is something we dared to dream and now here it is - the fruits of 10 years hard work and great memories around some pretty damn cool songs. We believe this is the most crucial moment of our career and we can’t wait to now elevate things onto a whole new level”, he states.
