The video was shot in Cape Town and the theme came from video director Kyle Lewis who is known for directing work with striking visuals, as he has an affinity for music videos with a bold aesthetic, and felt a greyscale lush to the video would soften the harshness of the images people would be confronted with.
Together Tumi and Kyle set out to make a music video that was as striking and jarring as the song. The effort, time, skills, creativity and energy comes oozing out of the video making specific statements about gun violence, power, African misrepresentation, gender inequality and style.
“There were parts of this video that were incredibly difficult to shoot and partake in but I trusted Kyle with this vision. I grew up in a household ran by a woman with a gun. I slept in a bed with an AK47 under the bed, that’s not some kind of cool fantasy for me. That’s what made a lot of us in South Africa.” says Tumi.
The In Defence OF My Art music video sets a new standard in the South African entertainment industry, and is something all South Africans can be proud of.
Picture: Tumi Molekane Facebook
