It has been over a year since media personality Minnie Dlamini launched her skin care line MD Skin Care. The very affordable skin care range has been put on the spotlight on social media after a fan criticised celebrity brands for failing dismally after they launch.
A tweep by the name of Nelly Nzima asked entertainment commentator Phil Mphela on his opinion about these celebrity brands and their longevity. She threw a bit of shade and said Minnie's MD Skin Care now sells for R5 at Shoprtite, showing concern as to whether or not Minnie is making a profit for it or not.
"Why do SA celebrities struggle to launch successful brands? now that Minnie cheap skin care range is selling for R5 there by Shoprite, I doubt she’s making any margins there…they keep launching but don’t last that long even that Boity overpriced hair care won’t last," said Nelly who got a prompt response from Phil.
Phil said there is a disconnect between the brands, the influence of the brands and the targeted market which is their fans.
Bit hush but I get u 🙂
For me is; not enough understanding & courting of the star’s core fan base.
There’s a disconnect between local celebs brand, influence & their real fans
Often, they think their personal brand is high LSM when their fans can’t afford or want that product https://t.co/33hiF7rADu
Another tweep argued that it is often the quality of the product which makes people sceptical when it comes to buying them. Meaning just because it is Minnie's product, does not mean people will jump to buy it.
We guess the argument here is whether or not Minnie Dlamini's fans are supporting her or not. The products are very affordable - the cheapest being R15 but are fans simply ignoring her side hustle?
Giving a review was Phil Mphela who said the products are not cutting it for him, but had to give her body wash some good review. "I have used Minnie’s products. The lotion didn’t do it for me but I don’t mind the body wash in winter. In summer the cream in the body wash can be a bit much for me though."
Other's chimed in and gave their own reviews:
@Great_Lioness: "I used it once and it had my eczema on steroids, I have never touched any of her products since then."
@PitsiAfrica: "I love the Tropical Tropez body lotion, try that one."
@OfficialZizipho: "I used the body wash and I was annoyed having to pump it while in the shower with wet hands. I took the gel put of the original bottle and used a squeezable bottle," said Zizipho criticising the packaging.
On it's official Instagram page, fans are loving it though:
@bongiwe5246: "Finally bought it and wow, I'm loving loving it."
@elengoskwenza: "Your products are top of the range, I started using the soap last Month, I am happy with the results. It leaves my skin smooth, glowing and radiant."
I have used Minnie’s products.
The lotion didn’t do it for me but I don’t mind the body wash in winter.
Launching the products, Minnie said she uses the product and loves it, "I’ve been working on creating my own brand for a few long and stressful years but the results are sooo worth it! It’s a product I use & love and I hope you will too." Minnie said.
When they first launched, the wide product selection included rehydrating and nourishing soaps and lotions, and was available at Clicks stores nationwide and the price range is from as little as R13.00 to R40.00.
