Refilwe Modiselle Calls Out Latest Dove Ad

The model stands up to the major brand

By  | Jun 22, 2020, 01:43 PM  | Refilwe Modiselle  | Drama

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Lately every brand has been trying to be more inclusive. Things like body positivity and skin care products have been criticized for being too euro-centric in their advertising. Many brands are trying to show diversity. Most celebs have taken the opportunity to bag some major deals. This time Refilwe stood up to one spreading incorrect information.

Refilwe Modiselle has questioned the inclusion of a person living with albinism in an ad campaign by Dove. Their latest campaign sets out to break down beauty stereotypes and encourages women from around the world to share their pictures under the hashtag #ShowUs.

The campaign has women from around the world, of all genders, races, sexualities and ages. Globally, the campaign is doing well. But Refilwe noticed a fatal flaw. Dove South Africa included a model with albinism in their Twitter campaign. This is not only incorrect, but dangerous too.

Refilwe decided to call them out, as someone with albinism herself. She explained the brand's products are harmful to people with the condition. As much as the brand wants to show a diversity of beauty, does that mean they can include people who their products have harmed?

Many fans, though, came in to defend Dove. Sharing that their own family members with albinism have been using Dove "without issues".

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Main image credit: Instagram/@RefilweModiselle
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