The 33-year-old singer asked fans from across the world to submit videos and photographs of them dancing and singing along to the track, with the best being selected to appear in the promo.
Submissions came from cities across the world including London, Sao Paulo and New York and Kelly was blown away from her fans’ response and the finished video.
She said: “The passion and talent shown by my fans blew me away. They truly bring to life the energy of the song.
“I was immediately attracted to and identified with ‘The Game’ and its theme of overcoming challenges and finding your voice, so it was awesome to see my fans just as motivated by it.”
Kelly revealed the completed video on her personal Twitter account.
Alongside a link to the video, she tweeted:
It’s here – the official fan lyric video for #TheGame. A huge thanks for your awesome entries! -xo http://t.co/XMbDtc1QYx #KellyFanVideo
— KELENDRIA ROWLAND (@KELLYROWLAND) August 12, 2014
The video for Kelly’s track ‘The Game’ can be seen on YouTube.
The song is part of the ‘Pepsi Beats of the Beautiful Game’ album.
