With its latest collab Soviet Denim has proved itself as the only brand we want to buy. Soviet Denim is one brand that is always in tune with what we want, and its latest collab is no different.
Known for collaborating with major South African influencer brands such as NAAKMUSIQ and Miss South Africa, this time around the brand has gone one step further and teamed up with emerging rapper/singer/songwriter/producer - Jedd Willson aka Jedd DeGenerous. The Voice SA season 3 contestant best known for his mad skills in harmonising on a loop pedal, has been commissioned by the brand to create an entirely original song that encapsulates the iconic slogan of Soviet: Real People, Real Denim.
Known for collaborating with major South African influencer brands such as NAAKMUSIQ and Miss South Africa, this time around the brand has gone one step further and teamed up with emerging rapper/singer/songwriter/producer - Jedd Willson aka Jedd DeGenerous. The Voice SA season 3 contestant best known for his mad skills in harmonising on a loop pedal, has been commissioned by the brand to create an entirely original song that encapsulates the iconic slogan of Soviet: Real People, Real Denim.
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The song, which is called Real Dreams, echoes Soviet’s commitment to spreading humility and kindness. Telling the story of a mother and their child, Real Dreams encourages people to connect in more meaningful ways and to embrace what truly matters in life - real people!
Real Dreams is released today, 31 March 2021, on Spotify, Apple Music, TikTok, Pandora, Amazon, Instagram, YouTube, Tidal, iHeartRadio and Deezer. Plus, TikTok Africa using the song as part of its Mother’s Day Challenge bringing the message of the lyrics to more people than ever before.
This will be done at the same time that Soviet Denim launch their Autumn/Winter collection to stores and online. Themed the Travel EDIT. The collaboration comes at a perfect time as the country is moved to lockdown down level one, allowing consumers more freedom of movement, expressing themselves through fashion and music.
Real Dreams is released today, 31 March 2021, on Spotify, Apple Music, TikTok, Pandora, Amazon, Instagram, YouTube, Tidal, iHeartRadio and Deezer.