Savanna, the nation’s favourite cider, is back with just the right plug for these troubling and exhausting times when even just breathing seems like a struggle.
It’s been a tough year, and it’s only March. We’re all trying to lead lives that are as normal as possible, while the shadow of the pandemic still clouds our sunshine. Some of us have had to pick up more than one job just to make ends meet in this new working world of layoffs, salary freezes and pay cuts. We’re working harder than ever, for half the reward and we’re tired! It’s exhausting. And there seems to be no end in sight. But don’t stress. Savanna is coming to the rescue by giving 10 lucky South Africans the opportunity to take a Savatical – time out to rest and refresh, and they’re going to pay your salary for three months while you do this.
“We are proud to introduce our newest Siyavanna proposition – Savatical. We love to connect with local societal norms and to reward their talented originators, and after spending many days and nights we have found and credited the originator of this South African meme to bring Savatical to life: REST, BAFWETHU, REST. We are in close touch with our audience and understand their need for rest, whether by taking some time out, or just taking the load off in terms of a secured income for three months,” says Eugene Lenford, Savanna’s Marketing Manager.
All over the internet, South Africans have been talking about the need to just slow down and take a break from everything. Experts are all warning against burn out and the importance of taking time out. But, in typical South African style, people haven’t been offering advice in the form of breathing exercises or the latest spa specials – they’ve been showing their empathy by simply sharing rest’s own cultural moment with each other: REST, BAFWETHU, REST.
Here’s what you need to do to stand a chance to win a Savatical by Savanna:
Purchase any Savanna Light, Dry, Angry Lemon or Jean between 1 March and 30 April, dial *120*1538# and enter the code that is on the inside of the bottle cap and you could be one of those people who leaves all their problems at the door while they rest, BAFWETHU.
“To all the Savanna fans out there: we will continue to recognise local trends and memes and reward and credit you for them. Go from a stressed life to your best life, and let all the nonsense bounce right off of you,” concluded Lenford. “We would love to hear and see from you, with what you would do on your Savatical, how you would flaunt it, or what your Savatical vibes would be – #SiyavannaSouthAfrica #SavannaSavatical #RestBafwethu.”
Savanna promotes responsible drinking. Not for persons under 18.
For more information, follow Savanna’s social media channels:
