Unless you are a serious follower of South African fashion, you probably would have never heard of Thebe Magugu, or perhaps you may have seen his name in passing, but one thing is for sure: you've seen his work somewhere in a magazine in the last two to three years.
Geology - Our Spring Summer 2017 Lookbook Inspired by South African Indigenous Children's Games. Location: Latitude -26, 1589 Longitude 28,4446 "Among all the beauty in the country, there are some very stressful and damaging events coming into light almost with each passing day. So I just started imagining a woman taking to the great outdoors, to escape the pressures and noise of urban living. " - @thebetsilem See the full lookbook on @vogueitalia http://www.vogue.it/en/vogue-talents/news/2017/06/26/thebe-magugu-geology-lookbook-refashion-africa/ Explore on www.thebemagugu.com #fashion #southafrica
The Kimberly-native, based in Johannesburg was featured in Woolworths' Style By SA capsule range alongside seven other local designers, and just yesterday the young designer was featured by Vogue Italia, showcasing his latest collection "Geology".
The collection is described as being inspired "by a modern urban woman who looks to travel to the great outdoors for solace and refuge." This is interpreted in a mix of colours ranging from oranges, to burgundy, khakhi and shades of brown. The lookbook, genuisely styled by Bee Diamondhead, and shot by Aart Verrips, is an elegant depiction of young women playing children's African games in an open field.
Main Image: Instagram/ThebeMagugu