Cassper Nyovest rarely goes out of his way to acknowledge and give homage to another star. So when he commended DJ Zinhle's company Era By DJ Zinhle, it touched a lot of people's hearts.
DJ Zinhle's Era was founded in August 2012 and is one of the most talked about local brands on social media. She started this jewelry brand a few years ago and continuously introduces new products for the company.
Era is just one of her many business ventures as she also has an alcoholic beverage tied to her name and a furniture business as well as being a talented DJ.
Cassper took to Twitter to give Zinhle her flowers, ”Era by Zinhle is a Dope fuc*ing Brand! Period!!!”
Zinhle appreciated Cassper's review and thanked him, “Wow!!! I have no words. Thank you.”
In her reality show, DJ Zinhle: The Unexpected, she expressed concerns over how slow business had been at the time for Era.
She had recently launched Boulevard and said Era has not been doing too well.
“Boulevard is doing well, distribution is our biggest thing right now. Era is a bit of a concern for me right now. I feel like I’ve been babysitting Era for too long,” said Zinhle. On top of that, an employee from Era chose to resign from the company. This left Zinhle heavy with emotions as she was pregnant.
When she launched her flagship store, Zinhle released a video where she spoke about how people were reluctant to give her a chance.
"I am super excited about our new flagship store at The Mall Of Africa. This is a very big deal for my team and I. In a time where there has been so much loss, so many setbacks and hardships, I realised that it is important to take time and celebrate every victory along the way."
"It may sound crazy but 8 years ago, no one wanted to work with an ambitious DJ from Dannhauser. Even a weekly appearance on national TV didn't convince them that my brand and I were quiet worth the risk. They judged who I was at the time and couldn't see who I could become at the time," she continues.
"I had to shift my focus, I stopped looking for partnership instead I went out and looked for ownership. It wasn't as easy and powerful as I make it sound in fact I had to work harder than I ever had. There was blood sweat tears and a lot of life lessons in between," explained Zinhle.
"Start where you are, start with you. Play the cards you are dealt and bet on yourself. Don't wait for someone else to make it easy for you, throw yourself in every aspect of your business. Don't just think about it be about it. Don't focus on being unsure, use your energy to make it happen make that move and don't be afraid to go the long way."
