Yesterday Puma appointed Rihanna as the new creative director for their shoe and clothing brand.
Puma has stated that bad girl Riri will be involved in all design aspects of the brand from customizing the classic Puma style to adding her own flavour to new Puma products.
Whether she’ll be a great asset to the company is debatable, however considered as a rising pop icon and a woman of many not forgetting daring fashion statements it should be interesting to see what creative ideas Rihanna will bringing onto the table.
She's already putting her stamp of approval on some of the latest shoe items from Puma, we especially love this sneaker she posted yesterday of this latest sneaker range from the product. The thick sole kind of gives the sneaker that old school look, and doesn't it look like the designers got their inspiration from the Superga range of sneakers?