Miss South Africa Demi-leigh Nel Peters is always out and about playing Miss SA duties in style, she recently launched her limited edition Demi-Leigh-Nel-Peters Miss SA 2017 .
Former Miss SA Liesel Laurie was the first to co-brand with denims back in 2015, later Ntando Kunene, and now Demi-Leigh officially launched her limited edition Demi-Leigh-Nel-Peters Miss SA 2017 denim with Soviet and because Demi-leigh is a model from Boss Models by profession, she has worked with the brand before.
Speaking to ZAlebs in a recent interview, Miss SA shares: “My first ever campaign was a Soviet campaign about three years ago”
“They have been an official sponsor for Miss SA for the past three years and I decided it’s a really good relationship with them” she added.
The range which consists of a dark classic denim called Artemis, which Demi-leigh reckons is good for both meet and greets or even lunch with the family; the second denim sticks to a forever relevant style of ripped jeans called Persephone which they designed in black. The designs were all inspired by the protea flower, rose gold colour, glitter and ripped jeans show in the designs.
The limited edition's dark blue classic denim called Artemis is nearly sold out as the warehouse is sold out “the warehouse is sold out, so whatever is left in store is what’s left in stores. Miss SA added.
So if you would still like to get yourself a pair of Demi denims, the denims are available at all 16 stores of Soviet retailers nationwide do hurry to the nearest Soviet retailer store near you, while this limited edition still lasts.
Although Miss SA just launched her first denim range, she is not planning to make it the last “I would love to go into fashion in the future but I think it would be a hobby than a career choice for me, it’s something that I love” she says.
This model might look amazing in everything but we love her in those jeans, and can't wait to see other Zalebs rocking her Demi-Leigh-Nel-Peters Miss SA 2017 limited edition with Soviet, cheers to another milestone Demi!