It's that time of the year again! When all the bloggers, socialites and stars put on their best outfits for the street style police...
Yup! It's fashion week! And to celebrate we've already given a few of you fashion lovers out there a chance to see the show in person by introducing you to the underrated design talent on the schedule that you should know!
Today, we're talking about MMUSOMAXWELL ahead of their show tonight at SA Fashion Week with Woolworths and #StyleBySA!
Instagram embed
MMUSOMAXWELL is a brand based in Johannesburg founded in 2016 by 2 unexpected partners, Maxwell Boko and Mmuso Potsane. If those names sound familiar, the 2 met when they both were competing on David Tlale's internship program. They competed against each other and both won a spot to show at fashion week in 2016. Having similar interests and design aesthetics, they became fast friends and later decided to join forces. In October 2017, the duo took a leap of faith and entered the SAFW New Talent Search. The pair ended up winning and never looked back!
Since then, their collaboration, MMUSOMAXWELL, has seen a meteoric rise to success! The brand has already showcased at various fashion weeks in South Africa, at Lagos Design and Fashion Week, they were featured in Vogue Italia, and Sunday Times dubbed them as one of ‘up and coming SA designers to watch’.
Last year, they had an opportunity of a lifetime! When Beyonce - yes, THAT Beyonce - came to South Africa for Global Citizen, they were one of the designers they tapped to dress the superstar as she explored the country!
