DJ Zinhle and Murdah Bongz have been announced as the faces of the newly launched Drip's new perfume range, Finesse. The couple has collaborated on this venture together, pushing the couple goals image they embody.
It was a star studded event on Tuesday, April 10 when Lekau Sehoana steered his sneaker business to take on the fine fragrance business. Finesse, is said to be a his and hers collection which consists of Arion and Ruby. They both retail for R599.
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In a statement to TshisaLIVE, they said much like Drip, they too have an excellent love story.
“We both love a phenomenal success story, especially a South African story. For us, the Drip brand embodies black excellence and business owners. We are inspired by the work they are doing to expand their portfolio with Finesse.”
Lekau Sehoana who is the CEO of Drip had only but nice things to say bout the couple, “They are recognised individually for being standout musicians with statement fashion trends and together as a dynamic love duo. We chose Murdah Bongz and DJ Zinhle as Drip Finesse muses because they both embody the essence of the brand and the scents,” he said.
“At The Drip Group we are always looking at innovating the brand to make the future a reality, and this is how Finesse was born. Through our meticulous dedication to collaboration, we have created this range and we're proud to introduce two new perfume trendsetters across the country. ”
Drip is bringing you, a new fragrance: for him and her…
Drip did receive some negative reception from Tweeps who called out the brand for not being proudly South African. "Until Bathu, Drip etc. start manufacturing locally instead of creating jobs in Asia & dumping job killing products at our ports. Enough is enough, we can’t support black businesses that exploit this economy that uses slave labour by making our workers compete with China & India," said a troll.
In another tweet, he said, "They are destroying jobs. They are destroying manufacturing. The jobs are being created in Asia not in SA. Employ 200 people what? Be paid minimum wage like most retail workers?"
Cassper Nyovest who is in business with Drip, said, "What we are not gonna do is hate on Drip and Bathu. That's self-hate, taking us 10 steps back. It's stupid and that's not what we do. Besides, those guys are creating hundreds of permanent jobs around the country. The brands are way too strong. It's on auto pilot now. Just forget about it."
"I also don't understand the obsession of telling people what to do with their businesses when they built it with their time, blood and sweat when we were busy dancing to Adiwele. The worst ones are failed entrepreneurs who have nothing going but they wanna give people advice."
