Inside Adidas X Rich Mnisi Homeland Collection Launch

It was a star studded event!

By  | Mar 04, 2022, 07:15 PM

Post main image
Adidas recently hosted Mzansi A-listers at the Zeitz Museum of Contemporary Arts  Africa in Cape Town for the launch of Rich Mnisi's Homeland Collection.

Rich Mnisi said like any of his collections, the Homeland Collection pays homage to his family and celebrates his culture and heritage.

The Fashion Designer's close friends and family were treated at a private villa where they were styled and glammed up by the likes of Amy Zama, Vuvu Maseti, and Justine Alexander for this special occasion.

The guests' list included the former Miss Universe Zozibini Tunzi, Miss SA Shudufhadzo Musida, Brand Influencer Sarah Langa, and TV personality and Model Maps Maponyane.

Singer and Songwriter Langa Mavuso was one of the special entertainment for the day, including DJ Gina Jeans that who people moving with her hot set.

Rich Mnisi said he is grateful for the continued support. "I’m honored with the amount of love and support I’ve received from South Africans, my friends, and family. The world is seeing us for what we are - TALENTED! This will only give more South Africans a seat at the table, and I’m incredibly proud of what Adidas and the Rich Mnisi brand have brought to life”,  he said.

Adidas SA Senior Brand Director Kate Woods said the brand is honored to have collaborated with Rich.  “We are so proud to have partnered with such a young and influential powerhouse. This is truly an iconic moment not only for Adidas but for the South African fashion industry.

"A true South African story that celebrates culture and heritage through fashion, while considering the environment with pieces from the collection made in part with recycled materials and Parley Ocean Plastic to help fight plastic waste”.

Also speaking about his partnership with Addidas, Rich Mnisi said they hope to inspire many creatives with this collection, and he is excited for the world to see this collaboration come to life.

”I am immensely proud to present this collection in collaboration with Adidas, an iconic brand that is in harmony with my outlook on the world. It has been a pleasure to bring my designs to classic pieces.  We have created a bright, unique collection that reflects my love for my community and heritage, individuality, and self-expression.

Our aim was to create pieces that support life on and off the sports field. The spirit of this collection celebrates my homeland, so the environment was an important aspect when looking at methods and materials used in the creation process. I am so pleased we’ve used Adidas advanced technology and partly recycled materials.

Here is  a sneak peek inside the Adidas X Rich Mnisi launch event!
Youtube embed