"Yesterday’s price is not today’s price #Grammys" - those are the words from a speechless Grammy nominee! Well, Black Coffee has done it once again. The international DJ has bagged himself a Grammy nomination which admittedly left him dumbfounded.
Black Coffee's 12-track masterpiece titled Subconsciously has gained him a nomination for the 2022 Grammy Awards under the category Best Dance/Electronic Album. He goes up against other great international acts includingMajor Lazer, Illenium, Marshmello, Ten City and Sylvan Esso.
His highly criticised album features a new and distinct sound but still has those deep house elements which make Black Coffee the King he is today! In the album Subconsciously, he featured distinguished artists from all over the world including, Diplo, Cassie, Pharrell Williams, David Guetta and our national treasure Sun-El Musician as well as Tellaman.
The DJ was left speechless when he announced this big news and fellow ZAlebs such as Bonang Matheba and Andile Ncube congratulated the star on this nomination.
Not disagreeing with what the critics are saying, Black Coffee did explain why he made that decision to change his style of music. In an interview with Ukhozi FM, Black Coffee said he does not want to speak too much about this transition, but he will let his music speak for itself.
“One of my biggest tracks was the one I featured David Guetta called Drive, that song had many streams because we worked hard on it. What contributed to its success was the fact that he has a lot of followers. People will always have their different opinions, they know me as a Deep House artist but all of a sudden they see me doing a song with David Guetta. I needed to show leadership and refrain from explaining a lot of things. I wanted to show my versatility,” he told the radio station.
He explained that he has worked hard to get international fans so he wants the music to make every single one of them feel included and not think his music only caters for his local fans.
“I have people I work with internationally when we meet up we sit down and discuss how we are going to do the album. This is the first album that allowed me to work with international artists to this extent. Even locally, we have so many artists who are extremely talented and who show great potential.”
To prove that indeed he has a large following, Black Coffee pre-released the album with a total of nine songs, on music streaming platform iTunes and had reached a mind boggling 100 million streams.
"More than 100 million streams worldwide already," he announced in disbelief.
