The star took to her social media platforms to announce that her perfume Boity Pink Sapphire is now available in Edgars Beauty stores.
The actress also shared that she will be giving a 20% discount until Valentine's Day, 14 February to celebrate the launch of Pink Sapphire.
Boity officially Launched her fragrance back in 2020. She teamed up with Halo Heritage to kickstart the business.
Speaking about the collaboration, Hello Heritage CEO Inge Peacock said the first time she met Boity and hugged her, her energy and essence felt ‘pink’, like the color of love.
She added, “Pink Sapphire embodies her bubbly and joyous personality — she’s elegant yet approachable, down-to-earth but sophisticated. Together, we created a signature scent that’s fit for the sensual, feminine, multifaceted woman who is in charge of her destiny”, and there could not have been a far better brand alignment, as creating a fragrance has been a lifelong dream of Boity’s.
“When the opportunity came about, I couldn’t say no. With my previous experience co-creating body perfumes, I considered this as the sensible next step that would give consumers broader insight into what I can offer as a businesswoman. After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways, this collaboration was perfect timing.”
Boity defines Pink Sapphire as a powerful but elegant fragrance. She shared that: "The top notes that you smell at first are the sugar, the fresh tangerine, and wild marigold. After a few moments, you'll smell the amber, jasmine, and French lavender, and finally, the heavier base notes of ambroxan, moss, and cedarwood bring that incredible depth - they balance out the sweeter notes perfectly. I just love it!”.
Boity's fragrance received a positive response from her target market. A few days after the launch, she took to social media to express gratitude and wrote, "YOU GUYS DID THAT! WE SOLD OUT OUR FIRST 1000 BOTTLES PRE-SALES!! Thank you so much for supporting us fam."
Last year Boity made another boss move and launched Mzansi's new favorite drink brand BT Signature.
In an Interview with ZAlebs last year Boity revealed that she had been working on BT Signature silently since 2019.
She said she was happy to see her hard work finally paying off, "It is always a great experience to create something that is in your mind and seeing it come to life, so the journey was really amazing and it was eye-opening because it's my first time in the food and beverage space, so it was a learning curve and fun,
"I am way more excited, it's been a long journey since 2019 we have been working on this and trying to get it to life and now it's finally here. I know it's also nerve-wracking but it's fine because we have done it and there is no turning back . We have to be excited and celebrate it" she said.
