After being silent for almost two days, Ambitiouz Entertainment via Twitter has explained why the label and BenchMarq decided to go their seperate ways.
On Friday afternoon, hip hop fans were shocked at the sudden leaving of Ambitouz Entertainment artists such as the likes of Fifi Cooper, A-Reece & BenchMarq from the label.
If their tweets were anything to go by, it seemed like the break-up between the artist and the label was a nasty one.
Read: The leaving of Ambitiouz Entertainment artists shouldn't come as a surprise
Since the announcement, there has been a back and forth twar between those artists who have left the label and those who have not.
And Emtee did not take that tweet lying down either.
Yeah, it's pretty much ugly on Twitter at the moment for all involved. However, after two days of being mum Ambitiouz Entertainment decided to share their side of the story with regards to their separation with it's duo hip hop group, BenchMarq.
The label first positioned the claims made by BenchMarq as false .
They then went on to explain that they also choose to reveal their truth via social media as have the artist have done so themselves.
The next several tweets were the label basically explaining that BenchMarq wasn't cutting it as a group and that various means had to be made in order to promote them further through marketing campaigns or that the group had to eventually break up.
For BenchMarq's single, Get Lit, the label brought in the talents of hip hop producer Tweezy, but even with the touch of Tweezy's magic, it seemed as though the single wasn't doing as well as they thought it would.
The song continued to give unsatisfactory results and more campaigning for the song had to be executed.
They then dished out the plans behind the ending of BenchMarq and using PJ as the focal point and not T.K.
The label continued to emphasize how BenchMarq made no sales.
Then it became a back and forth conversation between the artist and the label.
The label ended off by explaining that they will release press statements about Fifi Cooper, who has since announced that she will be releasing her own record label and A-Reece.
They also wished BenchMarq the best for their future endeavors.
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