Inno Morolong was all excitement when she announced that she would be starring in a new reality TV show on Showmax. But the road has been tough for Diamonds and Dolls since its inception, and now Inno is convinced that the hate is not genuine.
She recently went on her Instagram stories to caution those who have been rubbishing the show, particularly one person on Twitter, whom she did not mention by name. She said that the person was all over Twitter rubbishing the show.
She further complained that the culprit was allegedly trying to get people to hate the show, and possibly stop watching it. But Inno was adamant that her plan was not going to work, and that the more that people hate the show, the more they watch it.
She said that the show is one of the most watched on Showmax, but we are not so sure about that. After all, there have been quite a number of complaints about it, especially from those who feel like it is way too dramatic but still not entertaining enough. Her statement is yet to be verified.
But she is not wrong about the marketing calculations she has made, though. It is statistically true that the more people hate on a show, the more they watch it. You would be surprised to find out how many people would hate-watch a show, just to find further material for their sessions, or to relate to others when they trash the show.
Either way, it is tough to figure out whether the reality show will last much longer. Aside from whoever Inno believes is trying to bring it down by spreading negativity about it on Twitter, Diamonds and Dolls has been getting mostly terrible reviews.
Just last week, Nambitha Ben-Mazwi was shook when she accidentally landed on the show while flipping through channels. According to her, she was only able to watch it for 30 seconds before she couldn’t take it any more, and she took to Twitter to ask what on earth she was watching.
The show also recently got a scathing article written about it in Sunday World, which tells you that people are not even afraid to tear into it in public.
We wonder why Inno would conclude that negative reviews mean an attempt to take them down. I mean, maybe she could borrow a leaf from Khanyi Mbau and actually learn from the criticism, rather than take it to heart, no?