Sarah Langa's Campaign With Lifebuoy Misses The Mark

Was the brand alignment on target??

By  | Jun 27, 2020, 01:30 PM  | Sarah Langa  | Drama

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Sarah Langa has become one of Mzansi's top influencers and she is known for being an influencer of the finer things in life, so her recent campaign has tweeps looking at her with a side-eye.

The popular influencer teamed up with Lifebuoy to show how to make handwashing fun with your favourite song. Whilst washing hands is very important during these coronavirus times but many people seem to not believe that Sarah would be using Lifebuoy products in her home.

The post had many laughing and questioning why do brands think the collaboration would be a good idea. Some on the other hand reminded tweeps that it is all about engagement at the end of the day.

Tweeps felt that brand alignment was missed on the campaign and maybe someone else should have been chosen.

Do you think the brand missed the mark with this campaign?

Image credit: Youth Village
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