Pele’s Daughter Blasts Brazil’s Football Leadership Over Lack of Transparency

Sports

Brazil’s football setup is in a state of dysfunction, activist filmmaker Kely Nascimento argued, pointing to a lack of transparency and accountability in the sport’s leadership as a key factor behind the national team’s struggles on the biggest stage.

Speaking in an interview, the eldest daughter of former Brazil great Pele said the problem goes far beyond results, describing the wider environment as closed off and resistant to change. “Brazilian football is broken,” Nascimento said. “Whether it is corruption … it’s like a sealed, very incestuous ecosystem where no one can see inside, and everybody knows why it is not working, but nobody can fix it.”

She added that Brazil’s pipeline of talent remains a major strength, with plenty of high-level players emerging. However, she argued that the team’s difficulties internationally reflect deeper structural issues rather than a shortage of ability.

Brazil were sent home from this year’s World Cup after a 2-1 loss to Norway on Sunday. The defeat marked the first time the team has failed to reach the quarter-finals since 1990. Brazil’s last appearance in the knockout rounds came with their record fifth World Cup title in 2002.

Nascimento said Pele had raised concerns for years about the state of Brazilian football, and she contrasted Brazil’s current decline with the progress she believes other footballing nations have made. In particular, she highlighted France, saying it has appeared to build more effective systems.

Despite her criticism of the broader structure, Nascimento pointed to one encouraging trend: a revival of traditional clubs driven by investment from abroad. She cited Botafogo’s resurgence under U.S. businessman John Textor as an example.

Textor, she noted, gained a controlling stake in the Rio de Janeiro club in 2022 and has since guided a steady turnaround for a former Brazilian champion. While Nascimento acknowledged that there has been plenty of debate around how the businessman runs the club, she suggested the changes also bring benefits.

“There’s a lot of criticism about how he’s handling it, but, again, there’s good and bad to everything,” Nascimento said. “What he’s also bringing is transparency … he has accountability to a foreign body. To me, that’s a positive, regardless of everything he’s being blamed for.”

Zibuyile Dladla
Zibuyile Dladla
Senior Writer

Zibuyile began her media journey as a sales intern at Mediamark (Kagiso Media) before moving into digital content creation for ZAlebs.com. Over four years, she helped evolve the platform from a simple blog into one of South Africa’s leading independent entertainment news sites.
Following ZAlebs’ transition to Celebrity Worx in 2016, Zibuyile was promoted to Executive Editor, recognized for her sharp audience insight and ability to match editorial with branded content. Highlights of her time include a Bookmark Award nomination, judging TLC’s Next Great Presenter, reporting from the MTV EMAs, and building partnerships with radio stations like YFM, Cliff Central, and Good Hope FM.
Her editorial work also expanded to include fast-growing digital verticals—such as lifestyle tech, online entertainment, and gambling-related content—tailored to evolving reader interests and brand opportunities.

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