Nigerian football supporters face the unusual prospect of following the FIFA World Cup 2026 without the country’s men’s team on the biggest stage for the first time in years. To help ease that disappointment, StarTimes Nigeria has rolled out a full live-broadcast package of every match, supported by a ₦50 million prize pot for customers.
StarTimes says it will screen all 104 World Cup games live from the tournament opener on June 11 until the final on July 19. The operator will carry the action on two dedicated channels, ST Sports Life and ST World Football.
Alongside the coverage, the pay-TV company has launched a promotion titled “Watch the World Cup. Win Big.” Subscribers will be eligible to win a ₦10 million grand prize, with the draw conducted live on the night of the final. The campaign also includes additional awards: seven StarTimes H30 Solar Home Systems and 14 StarTimes S130b plus 32-inch TV bundles. Taken together, the campaign’s total value is set at ₦50 million.
Participation is automatic for qualifying customers. Eligibility is available to subscribers who purchase and activate a new DTH or DTT decoder, renew or reactivate a Basic, Class, or Super Bouquet subscription, or buy a StarTimes S130b Solar bundle. The promotion window runs from June 1 through July 19.
StarTimes is also expanding access ahead of the tournament by reducing decoder costs during the World Cup period from May 18 to July 31. The company says the adjustment will make it easier for fans to afford major bouquets on its platform, with the Basic Bouquet starting at ₦4,000. Customers can additionally stream World Cup content through the StarTimes ON app on mobile phones, tablets, and smart TVs.
Marketing Director Oke Umurhohwo said the World Cup is about more than football, describing it as an event that unites people across households, viewing centres, and communities. He added that StarTimes is committed to bringing every one of the 104 matches live to subscribers while also giving one Nigerian winner the opportunity to claim ten million naira simply by watching.
Umurhohwo further said the aim is to ensure that every Nigerian football fan—regardless of location or income—can take part in the tournament experience.
StarTimes Nigeria was established in 2009 as a joint venture with the Nigerian Television Authority. The service reaches viewers across all 36 states and the Federal Capital Territory, and is part of a wider group with more than 17 million subscribers across over 30 countries in Sub-Saharan Africa.
