On Friday, Black Coffee released his highly anticipated album Subconsciously, a 12-track masterpiece which features a new and distinct sound but still has those deep house elements which make Black Coffee the King he is today. Subconsciously features distinguished artists from all over the world including, Diplo, Cassie, Pharrell Williams, David Guetta and our national treasure Sun-El Musician and Tellaman.
For some time now, people have been wondering why the DJ has decided to switch up his sound to appeal to that of American and British fans. Even the likes of Kabza De Small decided to poke fun at the DJ.
Speaking about the confusion about his music, Black Coffee took to radio and spoke to Ukhozi FM and said that he will not speak too much about this but he will just let his music speak for itself.
“One of my biggest tracks was the one I featured David Guetta called Drive, that song had many streams because we worked hard on it. What contributed to its success was the fact that he has a lot of followers. People will always have their different opinions, they know me as a Deep House artist but all of a sudden they see me doing a song with Black Coffee. I needed to show leadership and refrain from explaining a lot of things. I wanted to show my versatility,” he told the radio station.
And yes his versatility was very evident but many of his fans and critics have trolled the DJ when it comes to his music saying he does not make music for South Africans anymore. This was after he released his fire track ‘Never Gonna Forget’, which was released globally from January 15th on all music platforms.
The internationally renowned DJ did not get his title for nothing as he has gained loyal suporters worldwide. He reckons that with this album he wants every single one of his international followers to not feel excluded by thinking that his music only catered for his local fans.
“I have people I work with internationally when we meet up we sit down and discuss how we are going to do the album. This is the first album that allowed me to work with international artists to this extent. Even locally, we have so many artists who are extremely talented and who show great potential.”
Before he released the album, Black Coffee had added nine songs from his album on iTunes and had reached a mind boggling 100 million streams, "More than 100 million streams worldwide already."
