The Buss It Challenge has for the past few weeks dominated the social media streets. There is not a social media platform that you can go on that does not have the challenge as a trending topic. The challenge might have started oversees. But how can a challenge that celebrates the fullness of a woman’s body not be owned by Africans- specifically South Africans that gave what was essentially a dying challenge new life.
The first to own the challenge was YouTube fave, Naledi Mallela. The “Naledi M Official” YouTuber shook all the tables when she took on the challenge. Naledi not only managed to provide a fire take on the challenge, but she arguably gave our fave ZAlebs the allowance to know that participating in the challenge would not ruin their brand. On the contrary, it could boost your following and maybe encourage the DMs to flourish too.
Naledi’s trending at number one was the best way for the good sis to start the year, considering the tumultuous year she had in 2020. First, was officially calling it quits with her toxic long-term boyfriend. Second, was Naledi pouring her blood, sweat and tears into her YouTube channel. However, not getting the recognition she deserves from the “industry,” despite earning the loyalty of her fanbase because of her consistency. And who could forget her little twar or I-war (Instagram war) with follower influencer and YouTuber, Kay Yarms. Hopefully, her trending proved to the “industry” that YouTube’s Fave is a bankable brand.
Second to own the challenge- and arguably put it to rest for South Africans at least was Bontle Modiselle. However, some fans are debating on who had the best challenge between Nadia Nakai and Bontle Modiselle. We'll let you be the judge.
