Vodacom Durban July's 2021 Theme Revealed

The race will take place on 3 July 2021

By  | Mar 08, 2021, 04:42 PM 

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The organizers of the Vodacom Durban July handicap to be run on Saturday 3 July 2021 have unveiled the theme that will influence the racing, fashion, and social aspects of the iconic race day, alluding to a deeper underlying sentiment that unifies the horseracing industry.

Read More: Vodacom Durban July 2020 Theme Announced

Durban July is one of Durban's most prestigious events on the social calendar as it attracts thousands of punters, socialites, and celebrities from all over the world who come out in their number to impress with their fashion goals.

light of the COVID-19 epidemic last year it was hosted without spectators and it remains unclear how it will be hosted this year.

The theme “Birds of a Feather” will excite the fashionistas and socialites as it offers a myriad of inspiration touchpoints for designers and decorators, as it invites them to explore the plumage of Africa’s birds.

But as Gold Circle Marketing Director Stephen Marshall says there is a powerful underlying message in the theme that speaks to the tenacity of the key players in the racing industry that is determined to deal with the current challenges.

“The Vodacom Durban July is a truly unique South African sporting and social occasion in the way that it unifies the nation and draws people together from all walks of life,” he said.

“Where this theme resonates with the horseracing industry is the way it unpacks how all the role players have been able to work together to ensure that the industry and all its key events have been able to keep going through a challenging year when so many others have fallen by the wayside.

“Like birds of a feather flocking together, the theme vividly describes the role that every person passionate about horse racing has played, from the owners, jockeys, trainers, and grooms to the punters and the fans, in keeping racing alive.

“We were proud that this tenacity and determination allowed the Vodacom Durban July to be the first major event to be staged when the country was under the hard lockdown last year, and it provided a beacon of hope during those tough times."

Marshall said the theme will ensure that the race day on the first Saturday of July will be memorable and spectacular, and said he was really looking forward to seeing the manner in which designers and fashionistas approached the “Birds of a Feather” theme.

“As a stylish and prestigious event, followers of the Vodacom Durban July enjoy delving into the theme and steer away from interpretations of the theme that are too literal,” added Marshall.

“This theme has a deep and profound meaning for those close to the horseracing industry and I am sure that there will be interesting fresh takes on the theme that reflect how working together we can deal with just about any challenge.

“In the same way as the theme concludes, we look forward to bringing the 2021 Vodacom Durban July to every corner of the world to “embrace this glorious race day”,” he concluded.

Image Cred: Twitter
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